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Introducing The Get Together: Texas' First Boxed Wine
Local winemaker Ron Yates has officially launched Texas' first-ever boxed wine, aptly named The Get Together. Perfectly crafted from grapes grown in the heart of Texas, this innovative boxed wine is changing the game for wine lovers everywhere. Designed for convenience, The Get Together features a Bordeaux-style blend consisting of 49% Cabernet Sauvignon, 49% Merlot, and 2% Petit Verdot from the Texas High Plains. Priced at $50, this 3-liter box equals four standard wine bottles, giving folks more than enough reason to toast together.
The Trend: Boxed Wine Reimagined
Once relegated to college parties, boxed wine is experiencing a revival among younger drinkers, particularly Gen Z and millennials. Recently, the Wine Analytics Report noted that premium boxed wine sales surged by nearly 9% in early 2025 compared to the previous year. As consumers increasingly prioritize value, sustainability, and moderate consumption, boxed wine has taken on a new, sophisticated persona.
“Our goal has always been to open the door to more people and make wine more accessible,” Yates explains. He emphasizes the environmental aspect of boxed wine, stating it not only reduces waste but also saves money.
Cheers to Freshness: Prolonged Enjoyment
One of the primary benefits of The Get Together is its remarkable shelf life. Unlike traditional bottles, which can spoil within days after opening, the boxed wine keeps its flavor for up to four weeks thanks to an argon gas preservation system. Yates recounted an experience where a box was kept for over four weeks, maintaining its taste right up to the last glass.
Celebrating Local Culture
To celebrate the launch, the public can enjoy the debut of The Get Together over the upcoming Labor Day weekend. Residents are encouraged to visit Ron Yates Wines in Hye and Spicewood Vineyards in Spicewood. Those who purchase the boxed wine during this celebration will receive two free reusable stemless wine glasses, combining functionality with sustainability.
This event highlights the thriving Austin community spirit, as drinkers gather to celebrate and enjoy local offerings in a welcoming atmosphere. It's a brilliant way to align with Austin's vibrant summer culture, making it a perfect addition to local happenings and events.
Making Memories Over a Glass
There's nothing quite like sharing a drink with friends and family, and Ron Yates' boxed wine allows for spontaneity whether enjoyed on a picnic, at a backyard barbecue, or at Austin's summer festivals. As the region continues to pulse with energy through its lifestyle events and local gatherings, The Get Together offers an excellent way to connect and create lasting memories.
So whether planning a cozy get-together or inviting friends for a laid-back evening, this boxed wine could easily become a summer staple in every Austinite’s home. With a growing number of Austin community events offering live music, delightful dining experiences, and family-friendly activities, The Get Together fits right in.
Take Action: Join the Celebration!
Don’t miss the chance to be part of this exciting debut! Mark the calendar for Labor Day weekend and gather your friends for an unforgettable wine experience. You’ll not only be supporting a local business but also enjoying a taste of Texas life. Cheers to celebrating together!
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